DUNE (1984). Watch Den of Geek's Chris Cummins explore the strange marketing disaster with fresh eyes in the video clip below.
Rather than capitalize on David Lynch's unique and mature vision, we instead see the studio's attempt to appeal to children, and market the film as if it were the next Star Wars trilogy. What results is one of the most oddball and out-of-synch marketing campaigns of all time. Finally, a proper post-mortem of why this otherwise well-made science fiction epic landed with a thud at the box office during the Christmas season of 1984.